Journal
Practical notes from our forecasting analytics work with application teams—method, seasonality, and planning discipline.
Forecasts need decisions, not false precision
Why a useful range beats a confident single number in application forecasting work.
Seasonality signals Thai product teams overlook
Local calendar effects that quietly warp activation and retention curves.
Backtesting before you trust a model
A short discipline for checking whether your forecasting process would have helped last quarter.
Retention curves as planning tools
How to turn cohort survival charts into staffing and roadmap inputs.